Why is 10:10 the Default Setting for Clocks and Watches?

August 12, 2009 at 1:11 pm | Posted in Lifescape | Leave a comment
I’ve always wondered about this…..
clipped from www.mentalfloss.com
The 10:10 position gives the clock or watch a number of benefits:
The hands not overlapping, so they’re fully and clearly visible and their styling can be admired
The arrangement of the hands is symmetrical, which people generally find more pleasant than asymmetry, making the product more appealing to customers
The manufacturer’s logo, usually in the center of the face under the 12, is not only visible, but nicely framed by the hands
Additional elements on the face (like date windows secondary dials), usually placed near the 3, 6, or 9, won’t be obscured
According to the folks at Timex
the standard setting used to be used to 8:20, but this made the face look like it was frowning
To make the products look “happier,” the setting was flipped into a smile (occasionally, you’ll still see the 8:20 setting on some clocks or watches where the manufacturer’s logo is at bottom of the face above the 6)


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