The economics of modernity (one of my favorite clips ever)

July 24, 2009 at 8:23 am | Posted in Lifescape | Leave a comment
I really love this clip. Speaks to the rat race so many of us live in…trying to make enough money to buy ipods, laptops, cars, clothing, jewelry and all sorts of other things that we don’t necessarily need and that don’t truly make us happy. The irony is that the toll it takes on us is probably damaging to our well being, both physically and emotionally.
clipped from men.style.com
The tribe had been getting richer for a decade, and during the two years he was there he watched as the villagers began to adopt the economics of modernity. They sold the food from their fields—quinoa, potatoes, corn, lentils—for cash, which they used to purchase things they didn’t need, as Suelo describes it. They bought soda and white flour and refined sugar and noodles and big bags of MSG to flavor the starchy meals. They bought TVs. The more they spent, says Suelo, the more their health declined. He could measure the deterioration on his charts. “It looked,” he says, “like money was impoverishing them.”

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